Fashion E-commerce Market

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Question ^*

Which of the following features would most improve your online fashion shopping experience? (Select up to 3)

1. Accurate size guides/fit predictors

2. 360-degree product views/videos

3. Virtual try-on tools

4. Free/easy returns

5. Personalized style recommendations

6. Faster shipping options

7. User reviews with size/fit details

8. Improved search filters (e.g., by body type, occasion)

9. Sustainable/Ethical sourcing filters

10. Live chat with a stylist

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Question ^*

What payment methods do you prefer when buying fashion online? (Select all that apply)

1. Credit card

2. Debit card

3. PayPal

4. Buy Now

5. Pay Later (e.g., Klarna, Afterpay)

6. Mobile payment (e.g., Apple Pay, Google Pay)

7. Other (Please specify)

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Question ^*

What types of fashion products are you most likely to purchase online? (Select all that apply)

1. Clothing (e.g., dresses, tops, pants)

2. Shoes

3. Accessories (e.g., bags, jewelry, scarves)

4. Outerwear (e.g., jackets, coats)

5. Intimates/Lingerie

6. Activewear

7. Specialty items (e.g., wedding dresses, formal wear)

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Question ^*

How often do you purchase clothing/accessories online?

1. Daily

2. Weekly

3. Monthly

4. A few times a year

5. Rarely/Never

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Question ^*

What are your biggest frustrations when shopping for fashion online? (Select up to 3)

1. Inaccurate sizing/fit

2. Poor product representation (colors, details)

3. High shipping costs

4. Slow shipping times

5. Difficult return process

6. Limited product selection

7. Lack of personalized recommendations

8. Concerns about website security/trust

9. Overwhelming product options

10. Poor customer service

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