Customer Data Platform (CDP) Market

Question ^*

How satisfied are you with your current ability to personalize customer experiences?

1. a) Very satisfied, b) Somewhat satisfied, c) Neutral, d) Somewhat dissatisfied, e) Very dissatisfied

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Question ^*

What data sources do you find most difficult to integrate and leverage for customer insights?

1. a) CRM data, b) Website analytics data, c) Email marketing data, d) Social media data, e) In-app data, f) Offline transaction data (e.g., point-of-sale), g) Third-party data, h) None of the above.

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Question ^*

What are your primary goals for implementing a Customer Data Platform (CDP)? (Select up to two)

1. a) Improve customer acquisition and lead generation., b) Enhance customer retention and loyalty., c) Increase customer lifetime value (CLTV)., d) Optimize marketing campaign performance., e) Create a more unified and consistent customer experience., f) Gain a deeper understanding of customer behavior.

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Question ^*

Which of the following capabilities of a CDP are most important to your organization? (Select up to three)

1. a) Customer data unification and identity resolution., b) Segmentation and audience building., c) Real-time personalization., d) Marketing automation and orchestration., e) Advanced analytics and reporting., f) Consent and preference management., g) Data security and compliance features., h) Integrations with existing marketing and sales technology.

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