Social Media Analytics Market

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Question ^*

What are the biggest challenges you face when analyzing social media data? (Select all that apply)

1. Data overload & complexity

2. Lack of resources/expertise

3. Inaccurate or unreliable data

4. Difficulty integrating data from different platforms

5. Limited reporting & visualization capabilities

6. Proving ROI of social media activities

7. Lack of actionable insights

8. Other (Please specify)

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Question ^*

Which social media platforms are most important to analyze for your business? (Select all that apply)

1. Facebook

2. Instagram

3. X (formerly Twitter)

4. LinkedIn

5. YouTube

6. TikTok

7. Pinterest

8. Other (Please specify)

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Question ^*

What features or capabilities are most important to you in a social media analytics solution? (Rate each on a scale of 1-5, with 1 being Not Important and 5 being Extremely Important)

1. Real-time data dashboards

2. Automated reporting

3. Sentiment analysis

4. Competitive benchmarking

5. Influencer identification

6. Customizable alerts

7. Integration with other marketing tools

8. AI-powered insights

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Question ^*

How satisfied are you with your current social media analytics solution (if applicable)?

1. Very Satisfied

2. Satisfied

3. Neutral

4. Dissatisfied

5. Very Dissatisfied

6. Not Currently Using a Solution

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Question ^*

What are your primary goals for using social media analytics? (Select up to 3)

1. Understanding audience demographics & interests

2. Measuring brand awareness & reputation

3. Tracking campaign performance & ROI

4. Identifying trending topics & conversations

5. Competitive analysis & benchmarking

6. Lead generation & sales enablement

7. Customer service & support

8. Other (Please specify)

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